Business and Economy

Johannesburg-based Vuma expands its presence across Africa

Tshepo Sefotlhelo, chief operations officer for Vuma Reputation Management. Photo: Supplied

South Africa’s leading reputation and crisis management company Vuma Reputation Management (Vuma) is rapidly spreading its tentacles across Africa.

The Johannesburg-headquartered company announced today that it had signed memorandums of understanding (MOUs) with four leading African communications agencies, boosting its presence across the continent.

Vuma signed MOUs with Nairobi-based BSD Group (Kenya); Addis Ababa-based Zeleman (Ethiopia); Accra-based Prosper Agbenyega (Ghana); and Lusaka-based Design Innovation (Zambia), giving it strong presence in three African regions – namely East, West, and Southern Africa.

Vuma said its expanding African footprint will enable African companies and multinationals to tap into the continent’s growth opportunities by leveraging strategic reputation management, communications, and public relations capabilities.

Tshepo Sefotlhelo, Vuma’s chief operations officer, has been instrumental in securing affiliate partnerships with the four agencies. 

“We firmly believe that the journey we have embarked on with our African partners will accelerate our shared and mutual growth, whereby we will provide world class services to our clients doing business in Africa and those businesses that are looking for investment opportunities on the continent.  We are Africans working for Africa,” said Sefotlhelo.

Janine Hills, Vuma’s CEO and founder, said the company was looking beyond its home market of South Africa to take advantage of growth opportunities in the rest of Africa.   

“With economic growth in Sub-Saharan Africa projected by the World Bank to rebound over the next three years, following a lull last year, we want to be part of this growth story and contribute to the advancement of our beautiful continent,” said Hills, who is also a board member for Brand South Africa.  

According to the World Bank, growth in Sub-Saharan Africa is projected to recover moderately in 2017 to 2.6% after slowing in 2016 to 1.5%. The continent’s economic prospects are expected to improve further in 2018 and 2019, with Africa’s economy projected to expand at 3.2% and 3.5% respectively on the back of improvement in commodity prices and a recovery in the global economy.

Vuma, which  is celebrating its 12th birthday in September this year, has quickly built a track record as a leading reputation and crisis management company in South Africa, having provided world-class advisory and consulting services to at least 50 JSE-listed companies. Vuma has also operated in 10 African countries, where it has provided support to multi-national companies.

The company specialises in reputation management, stakeholder relationship management, media relations management, crisis communication, and public relations.

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